Introduction
Today many social media marketers depend on MagicPost for their LinkedIn marketing. It offers AI-powered post generation and scheduling to streamline LinkedIn content creation. However, if you’re looking to promote your website on different social media platforms, Purple Leaf could be a viable alternative.
In this post, we will compare Purple Leaf with MagicPost.
Key Differences Between Purple Leaf and MagicPost
Let’s first start by highlighting 2 key differences between Purple Leaf and MagicPost.
Multi-Platform Support vs. LinkedIn-Only
MagicPost is designed specifically for LinkedIn, making it a great option for users focused solely for that platform. However, more than often, we would like to promote our brand on multiple platforms and that’s where MagicPost could be somewhat limiting.
In contrast, Purple Leaf supports multiple social media platforms (LinkedIn, X (Twitter), Facebook and Threads), giving you greater flexibility to expand your reach beyond LinkedIn. Moreover, Purple Leaf gives you a short-form video script using which you can generate short-form videos like YouTube Shorts, Instagram Reels or TikTok Videos.
Website-Centric Approach
MagicPost allows you to generate a LinkedIn post using a URL. You can provide the URL of your website and Magic Post will generate LinkedIn post for your website’s home page. However, if you have many pages in your website, generating LinkedIn posts for those pages through MagicPost will become cumbersome. This is where Purple Leaf can help.
One of Purple Leaf’s standout features is its website-centric approach. Instead of limiting content generation to individual pages manually, it can generate posts for all pages of a website automatically. This can be a significant productivity booster as now all you have to do is copy the already generated posts and share them on your social media platforms.
Features
Now that we know the key differences between these 2 platforms, let’s dig deep into the most features commonly used by social media marketers.
Post Generation
Single URL vs. Whole Website
MagicPost allows users to generate posts based on a single URL, which can be useful for one-off content pieces. In contrast, Purple Leaf scans the entire website to create fresh and relevant posts.
Moreover, if the content of your website changes, you would need to remember to generate posts again for that. Purple Leaf, on the other hand, automatically detects if the content has changed and generates new posts based on the updated content. You do not have to do anything.
Generate Posts from a User-Provided Idea
One of the powerful features that is available in MagicPost is the ability to generate posts based on a user-provided idea. This has both advantages and disadvantages. This is advantageous when you are asking MagicPost to generate generic content however it could become problematic if you ask it to generate content based on the most recent trends in your industry (to be fair, it is a limitation of underlying Large Language Model powering the platform because of its knowledge cutoff).
While Purple Leaf does not support generating posts based on user-provided ideas, it does provide an alternative – based on the website’s content, Purple Leaf automatically generates some ideas and you can use one of those ideas to generate posts. Generated posts will highlight that idea.
User-Provided Parameters for Generating Posts
Another useful feature that is there in MagicPost is that when generating posts, it will ask you to define parameters like tone, emojis, language while Purple Leaf detects the parameters automatically like category, tone, target audience, and more. This would give you more control over how the generated posts would look like.
Purple Leaf does not have this capability. However, at the time of post generation, Purple Leaf takes a number of factors into consideration – website target audience, social media marketing objective, platform-specific best practices and more and generates posts keeping these factors in mind. This results in posts that are true to your brand’s values and methods and resonates with your target audience. Purple Leaf does this automatically, so that you do not have to worry about providing this information.
Post Editing
AI-Powered Rewriting
MagicPost offers editing the post. You can edit the post manually or use their AI rewrite feature to refine and enhance posts.
Purple Leaf, on the other hand, does not have this capability yet but you are free to copy the post and edit it anyway you see fit before posting.
Post Images
Images play a crucial role in social media engagement. While MagicPost gives you the option to upload the image, it does not generate images for your social media posts.
Purple Leaf, on the other hand, gives you an AI image prompt that is very specific to the post. You can generate images using that from Purple Leaf or can copy the prompt and generate the image using your favorite tool.
Scheduling
LinkedIn Scheduling vs. Built-In Scheduling
In MagicPost, if you want to schedule the posts, you would first need to connect your LinkedIn account with Magic Post.
Purple Leaf does not impose this restriction (of connecting your LinkedIn account) and you can schedule posts inside Purple Leaf. Purple Leaf would send you email notification on the scheduled day and you can then publish the posts.
Calendar Template
Purple Leaf enhances scheduling with a calendar template feature, allowing users to plan and visualize their content strategy with ease. This feature makes it simple to maintain a consistent posting schedule across multiple platforms.
Post Ideas
MagicPost asks for user templates and provides post ideas to help spark creativity.
Purple Leaf goes beyond this by offering AI-generated content suggestions based on website data.
Hooks
Both platforms emphasize the importance of strong hooks to capture audience attention. While MagicPost asks you for the keywords for which you want to generate the hooks and provides you captivating hooks, Purple Leaf dynamically generates hooks with each post.
With every post regeneration Purple Leaf provides Hook which is relevant to that post.
Content Categorization
Purple Leaf provides advanced content categorization, helping you organize your pages into different themes or topics for a well-structured content strategy. This makes it easier to track what type of content is performing best.
Pricing
| MagicPost | Purple Leaf |
| Starter Plan – $19/month | Starter Plan – $29.99/month |
| Creator Plan – $29/month | Growth Plan – $79.99/month |
| Enterprise Plan – $99/month | Enterprise Plan – $149.99/month |
Purple Leaf also offers some add-on features with your plans like additional websites, social media post images.
Conclusion
In conclusion, both MagicPost and Purple Leaf offer valuable features for social media marketers. If you’re primarily focused on LinkedIn, MagicPost is a solid choice. However, if you’re looking for a comprehensive solution that supports multiple platforms and automates website content promotion, Purple Leaf is worth exploring. Ready to streamline your social media strategy? Try Purple Leaf today.
