You’ve done the SEO audits, built backlinks, and nailed your keywords — but there’s a new layer of visibility emerging that most brands haven’t tapped into yet.
AI engines like ChatGPT, Perplexity, and Gemini are quietly reshaping how people discover brands online. And if your website isn’t AI-ready, it may already be missing from the conversations that matter most.
Across industries, businesses are realizing that it’s not enough to rank on Google anymore — you need to be recognized, understood, and cited by AI-driven search systems. The brands that adapt early are the ones AI will talk about tomorrow.
So, how do you find out where your brand stands in this new world — and how can you improve your visibility in it?
Let’s break it down.
First: Find Out Where You Stand in AI Search
Before you can improve, you need to know how AI currently perceives your brand.
That’s where tools like HubSpot’s AEO Grader and AthenaHQ Reports come in.
HubSpot AEO Grader — See How AI Sees You
Think of HubSpot’s AEO (AI Engine Optimization) Grader as your AI visibility snapshot. It helps you understand how major AI models interpret and reference your brand across the web.
What it reveals:
- Whether AI models like ChatGPT or Perplexity recognize your brand.
- How your digital presence compares to others in your space.
- What kind of sentiment or context AI assigns to your brand mentions.
It’s the starting point for understanding AI perception.
However, while HubSpot tells you how visible your brand currently is, it doesn’t guide you on what to improve or how to optimize for better AI recognition.
AthenaHQ Reports — Measure Your AI Visibility and Competitor Presence
Once you know how AI perceives you, the next question is: How visible are you compared to competitors?
That’s exactly what AthenaHQ helps you uncover.
What it shows:
- How frequently your brand appears in AI-generated search results.
- Which AI models reference you (ChatGPT, Perplexity, Google AI Overview, etc.).
- Which competitors dominate these mentions — and where you stand among them.
- The sentiment AI assigns to your brand versus others.
AthenaHQ is powerful for benchmarking, but again — it focuses on reporting, not action.
It tells you what’s happening, but not how to improve it.
Then: Take Action — Build AI Readiness with Purple Leaf
Here’s where Purple Leaf changes the game.
While HubSpot and AthenaHQ show where you stand, Purple Leaf shows you how to get better.
The AI Search Readiness Evaluator from Purple Leaf dives deep into your website’s content, structure, and semantics — helping you uncover what’s missing and how to optimize it for AI-driven discovery.
What it analyzes:
- Entity Clarity: How well your website defines your brand, services, and expertise.
- Structured Data: Whether your schema helps AI understand your information hierarchy.
- Readability & Context: How easily AI can summarize and extract key insights from your pages.
- Visual Understanding: Whether your images and alt texts reinforce your topic context.
- Content Relevance: How aligned your pages are with conversational, intent-based AI queries.
What sets it apart:
Purple Leaf doesn’t stop at evaluation. It provides clear, practical insights you can act on immediately — helping you build content and structure that AI can easily recognize, trust, and recommend.
In short:
🟢 HubSpot tells you how you’re perceived.
🟠 AthenaHQ tells you where you’re visible.
🔵 Purple Leaf tells you how to improve and stay relevant.
The Path to AI Visibility
AI readiness is no longer optional — it’s the next evolution of SEO.
An AI-ready website is one that:
- Speaks the same structured, contextual language as AI models.
- Maintains consistent entities across all pages and mentions.
- Uses schema, Q&A sections, and context-rich linking.
- Builds trust through authoritative and semantically strong content.
With the right tools, you can move from being found by search engines to being recommended by AI engines.
Stay Ahead with Purple Leaf
While others analyze, Purple Leaf empowers.
Its AI Search Readiness Evaluator doesn’t just measure performance — it shows you how to close the gap. Combined with its suite of features like alt text generation, schema enhancement, and content optimization, it helps you make your site truly AI-recognizable.
So, before your competitors dominate the AI-driven results, take charge of your readiness today.
👉 Run your AI readiness check with Purple Leaf — and make sure your brand is the one AI recommends next.
