Privacy Policy
Effective Date: August 15, 2024
Last Revised: August 15, 2024
INTRODUCTION
At Purple Leaf, we believe that privacy is a fundamental right. Our goal is to empower you to take control of your identity. This Privacy Policy is designed to help you understand how and why Cynapta, LLC ("Purple Leaf", "Cynapta", "we", "us", or "our") collects and uses your information when you use our websites and services, or when you interact with us or receive communication from us.
We want this privacy policy to empower you to make better choices about how you use Purple Leaf. We would highly recommend that you read the whole policy.
In this Privacy Policy, the term "personal data" includes "personal information" as defined under the CCPA. Unless otherwise stated, capitalized terms used in this Privacy Policy have the same meanings as those in our Terms of Service.
1. INFORMATION WE COLLECT
By default, we collect only minimal information that could be used to identify you. If you simply want to browse, you don’t need to create an account, and we do not track your precise location.
We also gather information about your use of our services, such as access logs, and we may receive information from third parties, like when you access our services through your social media accounts like Google account. If you'd like more details, we provide a more in-depth explanation below.
1.1 Information You Provide to Us
We collect information you provide to us directly when you use the Services. This information can be used to contact or identify you.
Account Information: If you create a Purple Leaf account, your account will have a name, company name, title, phone number, email, country.
Other Information: You may choose to provide other information directly to us for carrying out the services offered. For example, we may collect information when you fill out a form, give specific requirements or otherwise communicate with us.
1.2 Information We Collect Automatically
When you access or use our Services, we may automatically collect certain information about you. This includes:
Logs and Usage Data: We may log details when you access and use the Services, such as your IP address, user-agent string, browser type, operating system, referral URLs, device information (e.g., device IDs), device settings, mobile carrier name, pages visited, links clicked, the requested URL, and search terms.
Information Collected from Cookies and Similar Technologies: We may also receive information from cookies, which are small pieces of data that your browser stores and sends back to us when making requests, along with similar technologies. We use this information to deliver and maintain our Services, enhance your experience, understand user activity, personalize content and advertisements, measure the effectiveness of advertising, and improve the quality of our Services. For instance, we store and retrieve information about your preferred language and other settings.
1.3 Information Collected from Other Sources:
We may obtain information about you from various sources, including other users and third parties, and combine it with the information we already have about you.
Information Collected from Integrations: Additionally, we may receive information about you, such as log and usage data and cookie information, from third-party sites that integrate our Services, including our embeds and advertising technology.
1.4 Information Collected by Third-Parties:
Embedded content: Purple Leaf displays certain linked content directly within the Services through embeds. Generally, we do not control how third-party services collect data when they deliver their content to you through these embeds. Therefore, embedded content is governed by the privacy policies of the service providing the content, not by this privacy policy.
Audience measurement: We partner with service providers that perform audience measurement to learn demographic information about the population for analytics. To provide this demographic information, these companies collect cookie information to recognize your device.
2. HOW WE USE INFORMATION
Purple Leaf may use Personal Data for the following purposes:
To provide and maintain our Service: This includes monitoring monitor the usage of our Service.
To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
For the performance of a contract: The development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
To provide You with updates: News, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
To manage Your requests: To attend and manage Your requests to Us.
To deliver targeted advertising to You: We may use Your information to develop and display content and advertising (and work with third-party vendors who do so) tailored to Your interests and/or location and to measure its effectiveness.
For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and evaluating and improving our Service, products, services, marketing and your experience.
3. SOCIAL SHARING
We offer social sharing features that let you share content or actions you take on our Services with other media. Your use of these features enables the sharing of certain information with your friends or the public, depending on the settings you establish with the third party that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these social sharing features (e.g., LinkedIn, Facebook, and X etc.).
4. HOW WE SHARE INFORMATION
We may share information in the following ways:
With your consent: We may share information about you with your consent or at your direction.
With linked services: If you link your account with a third-party service, we will share the information you authorize with that third-party service.
With our service providers: We may share information with vendors, consultants, and other service providers who need access to such information to carry out work for us. Their use of personal data will be subject to appropriate confidentiality and security measures. A few examples: (i) payment processors who process transactions on our behalf, (ii) cloud providers who host our data and our services, (iii) third-party ads measurement providers who help us and advertisers measure the performance of ads shown on our Services.
To comply with the law: We may share information if we believe disclosure is in accordance with, or required by, any applicable law, regulation, legal process, or governmental request, including, but not limited to, meeting national security or law enforcement requirements. To the extent the law allows it, we will attempt to provide you with prior notice before disclosing your information in response to such a request.
In an emergency: We may share information if we believe it's necessary to prevent imminent and serious bodily harm to a person.
To enforce our rights and promote safety and security: We may share information if we believe your actions are inconsistent with our User Agreement, rules, or other terms and policies, or to protect the rights, property, and safety of the Services, ourselves, and others
With our affiliates: We may share information between and among Cynapta, and any of our parents, affiliates, subsidiaries, and any other companies under common control and ownership as agreed in terms of service.
Aggregated or de-identified information: We may share information about you that has been aggregated or anonymized such that it cannot reasonably be used to identify you. For example, we may show the total number of times a post has been upvoted without identifying who the visitors were, or we may tell an advertiser how many people saw their ad.
Payment Service Providers: We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.
5. INTERNATIONAL DATA TRANSFER
In order to provide you with our services, we may transfer your personal data to servers located outside of the country where you live. Data protection laws vary from country to country, and some countries may provide less legal protection for personal data than others.
However, we take steps to ensure that your data is treated securely and in accordance with applicable data protection laws wherever it is located.
6. SECURITY OF YOUR PERSONAL INFORMATION
At Purple Leaf, safeguarding your data is a top priority. We implement comprehensive measures to protect the information you provide, ensuring it is secure from loss, unauthorized access, disclosure, and misuse. These measures are tailored to match the sensitivity of the data we collect, process, and store, and are aligned with the latest technological advancements. We also enforce technical and administrative controls to restrict access to non-public personal information, ensuring only authorized employees can access it.
However, it's important to recognize that due to the inherent nature of communication and information processing technologies, we cannot guarantee complete protection against external intrusions when transmitting data over the Internet or storing it in our systems. Additionally, when you click on a link to a third-party website, please note that you will be leaving our site, and we do not control or endorse the content of those third-party sites.
You are responsible for selecting and maintaining the security of your passwords and ensuring the protection of your own information within our services. For example, it is crucial to choose a strong, secure password and keep it confidential. We encourage you to protect your personal information by adhering to industry best practices when selecting passwords.
7. HOW LONG WE KEEP YOUR PERSONAL INFORMATION
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy. The duration may vary depending on the specific use of your information and the requirements of applicable laws in accordance with our policies.
To manage your personal information safely and thoroughly, we follow a deletion process that aims to either completely remove your data from our servers or retain it in an anonymized form. Our services are designed to protect against accidental or malicious deletion of information. However, please be aware that there may be occasional delays between when you request deletion and when copies are fully removed from both our active and backup systems.
We are committed to retaining your personal information only for the time needed to achieve its intended purpose, as specified in our privacy policy. For example, if you provided personal information while creating an account, we may keep this data as long as your account remains active in our system. Once your personal information is no longer needed for these purposes, we will promptly delete it or anonymize it by removing any identifiable details.
However, there are certain situations where we may need to retain your personal information for legitimate business or legal reasons. These reasons may include compliance with applicable laws, accounting or reporting requirements, or the need to archive data for public interest, scientific research, historical research, or statistical analysis. Additionally, some data may be retained for extended periods to support purposes such as ensuring security, preventing fraud and abuse, or maintaining financial records.
8. CHILDREN’S PRIVACY
Children under the age of 13 are not allowed to create an account or otherwise use the Services. Additionally, if you are located outside the United States, you must be over the age required by the laws of your country to create an account or otherwise use the Services, or we need to have obtained verifiable consent from your parent or legal guardian.
9. YOUR RIGHTS & CONTROL OVER YOUR INFORMATION
You have a number of rights in relation to your personal data, and you can contact us if you want to exercise any of these.
Right to Know: This right allows you to see the bigger picture. You can request a business to disclose the categories of personal information they've collected about you in the past 12 months, the sources from where they obtained your information, the specific business purposes for collecting each category of information or whether they sell or disclose your personal information to other businesses, and if so, the categories of information received by those third parties.
Right to Correct: This right empowers you to ensure accuracy. If you find any mistakes in your personal information held by a business, you can request them to correct it. This could involve fixing errors in your name, contact information, or any other details they have on file.
Right to Deletion (Right to Erasure): This right grants you control over your information. You can request a business to delete your personal information from their systems, with some exceptions. These exceptions typically involve situations where the information is necessary for them to comply with legal obligations, complete transactions you initiated, or ensure the security of their services.
Right to Opt-Out of Sale of Personal Information: This right allows you to control the sharing of your data. You can choose to opt-out of a business selling your personal information, such as your browsing habits or purchase history, to third parties.
Right to Opt-In (for Minors): This right protects children's privacy. Businesses need your explicit permission before they can sell the personal information of Californians under 16 years old.
Right to Limit Use of Sensitive Personal Information: This right grants you control over specific data. You can limit the use of certain sensitive personal information, like your Social Security number, driver's license number, or financial account information, for specific purposes unrelated to the reason it was originally collected.
Right to Non-discrimination: This right protects you from retaliation. Businesses cannot deny you services, charge you different prices, or provide a different level of service because you exercised your CCPA-CPRA rights.
You can exercise their rights under the applicable regulation subject to their citizenship by getting in touch with us through the email by sending us an email at privacy@purpleleaf.ai.
We do offer certain services that involve the provision of information in a manner that may be deemed a “sale” or “sharing” under applicable law. In certain circumstances under applicable law, you may have the right to opt out of the sale/sharing of your personal information in connection with the above offering. To exercise such right please submit a request to us.
To ensure the security of your request, we will verify it using the information associated with your account, including your email address. In certain cases, we may request government identification as part of the verification process. If you prefer, you can also designate an authorized agent to act on your behalf to exercise these rights. To do so, the authorized agent must provide proof of authorization.
10. ADDITIONAL INFORMATION FOR CALIFORNIA USERS
The California Consumer Privacy Act ("CCPA"), as amended, requires us to provide California residents with some additional information, which we address in this section.
In the last 12 months, we collected the following categories of personal information from California residents, depending on the Services used:
- Identifiers and account information, like your username, email address, phone number, IP address, and cookie information.
- Commercial information, including information about transactions you undertake with us.
- Internet or other electronic network activity information, such as information about your activity on our Services and limited information about your activity on the services of advertisers who use our advertising technology.
- Geolocation information based on your IP address.
- Your messages with other users (e.g., private messages, chats).
- Audio-visual information in pictures, audio, or video content submitted to Purple Leaf.
- Professional or employment-related information or demographic information, but only if you explicitly provide it to us, such as by applying for a job or filling out a survey.
- Inferences we make based on other collected data, for purposes such as recommending content, advertising, and analytics.
If you are a California resident, you have additional rights under the CCPA, including the right to opt out of any sales or sharing of your personal information, to request access to and information about our data practices, and to request deletion or correction of your personal information, as well as the right not to be discriminated against for exercising your privacy rights.
You may exercise your rights to access, delete, or correct your personal information as described in the "Your Rights & Control Over your Information" section of this notice. When you make a request, we will verify your identity by asking you to sign into your account or if necessary, by requesting additional information from you. You may also make a rights request using an authorized agent. If you submit a rights request from an authorized agent who does not provide a valid power of attorney, we may ask the authorized agent to provide proof that you gave the agent signed permission to submit the request to exercise rights on your behalf. In the absence of a valid power of attorney, we may also require you to verify your own identity directly with us or confirm to us that you otherwise provided the authorized agent permission to submit the request.
11. BUSINESS TRANSFER
If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include data, including your personal information, among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur, and that any parties who acquire us may, to the extent permitted by applicable law, continue to use your personal information according to this policy, which they will be required to assume as it is the basis for any ownership or use rights we have over such information.
12. LIMITS OF OUR POLICY
Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites and cannot accept responsibility or liability for their respective privacy practices.
13. CHANGES TO THIS POLICY
At our discretion, we may change our privacy policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we decide to change this privacy policy, we will post the changes here at the same link by which you are accessing this privacy policy.
If the changes are significant, or if required by applicable law, we will contact you (based on your selected preferences for communications from us) and all our registered users with the new details and links to the updated or changed policy.
If required by law, we will get your permission or give you the opportunity to opt in to or opt out of, as applicable, any new uses of your personal information.
14. CONTACT US
If you have other questions about this Privacy Policy, please contact us at privacy@purpleleaf.ai.
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